what if Tabung Haji does a guerilla marketing?

Hai and Assalamualaikum.

I’m sure all of you know about Tabung Haji. Lembaga Tabung Haji (TH) is the premiere Islamic financial institution in Malaysia, a statutory body setup by the Government of Malaysia in 1963. Other than that, Tabung Haji helps muslims in Malaysia to do savings account to perform Hajj. They promise to help the pilgrims to get their Mabrur hajj with reasonable expenses.  Tabung Haji Travel is also one of Tabung Haji business to help people travel to the Holy land and other Islamic countries.

As other companies also growing fast in traveling business, I think Tabung Haji should do some marketing that will make people remember and confident to choose Tabung Haji Travel as their travel agent to go to perform Hajj or travel to Islamic countries.

Guerilla marketing is one of the strategies that Tabung Haji should use to promote their company. As what I’ve been thinking as an idea, I suggest that along the way to go to the surau in a two different shopping mall in KL and Shah Alam, Tabung Haji provide their logo on the walls and when people arrived outside of the surau there will be a free 3D photo backdrop. The backdrop is placed on the walls before entering surau area and it portray the background of Kaabah. At the walls also there will be a Tabung Haji sling bag that already been stick at the walls so that people can wear it while taking photos.

So that’s it. I think my idea is not too bad to be applied one day by Tabung Haji :)

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THANK YOU FOR READING :)

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