Malaysia best social media campaign

Hai and Assalamualaikum.

Did you all know Uniqlo Malaysia have launched an interesting social media campaign? The name for the campaign is Uniqlo Malaysia Wall Contest. The contest is using a facebook wall and it is highly popular across social media platform. Most marketers use social media as a digital marketing strategy to trigger brand loyalty by constantly rewarding fans for their unwavering support.

Why do I think this campaign is one of the best local social media campaign? I think because I like the idea of using GIFs (Graphic Interchange Format) as a tool in the contest. Most of other contests that have been done are using photos and videos. So I found this campaign is slightly different from others. The campaign only need the participants to “Comment and Win” which I think it is simple and can attract people to join the contest. Unlike some other contest, they have to do something creative and have to come with an idea to win the prizes. 

The wall contest mechanism incorporating three GIFs to showcase their latest sports collection for the audience. They used their products to create a sports-related moving image for the fans as a styling guide. The contest encourages participants to find out the sports they are imitating in the GIF, the fans needed to provide their answers and tag three friends. The campaign was successful with its high engagement rate and social actions.

The contest GIF emulating sports in the gym garnered 9,869 social actions.

The contest GIF on the second week imitating football sports with Uniqlo’s sports collection gathered 9,412 social actions.

During the final week of the contest, the yoga GIF posting collected 10,395 social actions being the most participated contest post throughout the campaign.

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THANK YOU FOR READING :)

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