Are advertising agencies important?

The ad agency is there to solve problems for its clients. The client is there to present the agency with its problems, and when it needs solutions. The types of problems and solutions vary greatly depending on the client’s business and the ad agency’s area of expertise. How this is done is different from agency to agency, but the basic steps are more or less the same. (Paul Suggett, 2018)

From my opinion, if a company hired an advertising agency to handle in promoting their products to the mass media, it will be safer and for the company itself because an advertising agency usually knows what are the barrier and rules need to be following when they need to release the advertisements.

Some company that used in-house advertising, they think what they have done are acceptable and creative enough to catch the audience attentions but they may lack of some marketing strategies or tend to touch sensitive effects on the advertisement such as race and ethnicity issues.

As we can see big brands such as P&G and many more are using advertising agencies to help in advertise their brand in the world. I hope that everyone have the same thoughts as mine, which they realize that advertising agencies are important in helping certain brands to reach their target market.

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Thank you for reading :)
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